First Watch
ROLE: DIGITAL DESIGN SUPPORT | AGENCY: VERT
First Watch is a breakfast, brunch, and lunch restaurant with hundreds of locations all over the country. For First Watch, I’ve stepped in as Digital Design Support creating dozens of paid media campaigns, social graphics, web pages, and email designs.
Email Design
In 2020, Vert took over First Watch email and gave it a visual makeover so that each one is unique and exciting; something we all want to open in our inbox. Their food is the center of each email and we love a play on words when it comes to the names of their limited-time offer items. When Vert took over, the emails became more accessible, mobile-responsive, and we have put a large focus on segmenting our audiences.
Paid Media
We run many different paid media campaigns that run simultaneously with one another, ranging from paid Instagram stories to Facebook carousel ads. Our campaigns range from signing up for the e-club, online ordering, downloading the app, and to announce new menu items.
Website Design
When First Watch redesigned their app, we created a landing page to drive users to when they clicked on one of our app launch ads. The landing page helps direct the user to download the app from the App Store or Google Play and educate them on the new app features.
Organic Social
The goal of the First Watch feed is to show off the personality of the brand while letting the food be the focus. Our feed and Instagram stories consist of user generated content, in-house photography, illustration, and animated GIFs.
