BCG U
Role: Lead Designer | Company: BCG
BCG U upskills employees, teams, and organizations by delivering customized solutions at scale that unleash transformation and unlock client value. I contributed to the design and development of high-end promotional materials created for prominent BCG conferences and events.
Project Description
BCG’s Executive Coaching team needed to modernize and unify its visual identity across conferences and thought-leadership touchpoints while appealing to a executive audience. Existing materials leaned heavily on traditional BCG aesthetics and lacked the refined, design-led presence required to clearly convey the sophistication and value of BCG U’s coaching offerings.
My Role
I led the design and development of a suite of high-end promotional materials, including a custom gate-fold brochure with specialized printing, event banners, digital assets for article-linked posts, and bespoke PowerPoint slides. The solution introduced a modern, nature-inspired visual language aligned with evolving BCGU standards, emphasizing minimalism, premium finishes, and image-led storytelling across both print and digital formats.
Impact
The final materials elevated BCG’s Executive Coaching presence at flagship conferences leadership events, and online creating a cohesive and premium brand experience for CEOs, CHROs, and senior executives. These assets now serve as core touchpoints for both in-person engagement and digital distribution, strengthening visibility, credibility, and follow-up conversations around BCG’s executive leadership initiatives.
Custom Brochure
The brochure was created to clearly and elegantly communicate the value of BCG’s Executive Coaching offerings through a premium, design-led format suitable for both in-person engagement and digital sharing.
LinkedIn Posts
The LinkedIn posts were designed to visually distill and amplify the a published BCG article’s key insights to drive engagement and encourage executive audiences to explore how capability-building enables organizations to translate AI adoption into tangible business value.
Custom Presentation
The presentation slides were designed as modular, on-brand assets that enable BCGU team members to easily select and integrate relevant content into master decks, supporting more tailored and client-specific presentations.
Rollup Banner
The rollup banner was designed to create an immediate, high-impact visual presence at conferences and events, clearly signaling BCG’s Executive Coaching offering and drawing senior leaders into deeper, one-on-one conversations.
The People Have Spoken…
Thanks so much! We’re super happy with this.
- Executive Coaching Coordinator - BCG U