AARP Real Estate Benefits from Realogy
ROLE: CREATIVE LEAD | AGENCY: VERT
AARP Real Estate Benefits is a program for AARP members where they can earn cash benefits when they buy and/or sell their home using a local real estate agent from Realogy. As Creative Lead, I’ve had the pleasure of helping them expand beyond paid social campaigns by growing their digital presence to email design and paid media campaigns that run on various platforms.
Paid Media
The first couple of paid media campaigns we ran for AARP Real Estate Benefits were pretty simple. By repurposing assets provided by another agency, we were primarily running our ads on Facebook. As we impressed and gained trust with our client, we were given more unique opportunities and creative freedom. We are now running campaigns on Gmail, Nextdoor, and Verizon creating everything from banner ads to awareness videos. We have seen a 99% view-through rate with our awareness video ads which has been a major success for our client.
Email Design
AARP initially hired us to create 3 automated emails. However, they experienced such success with those emails, that they expanded the original contract to include 6 additional automated emails, 5 general brand awareness emails, and we now handle 2 other Realogy (AARP’s global real estate franchiser) email clients.
